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7th Africa Business Tourism & MICE Masterclass Ticket

7th Africa Business Tourism & MICE Masterclass Ticket


The 7th Africa Business Tourism & MICE Masterclass offers a unique platform for industry stakeholders to reconnect, share knowledge, and propel the MICE sector forward.

Dates: 16th – 17th July 2024

Location: BDO Offices, Wanderers Office Park. 52 Corlett Dr. Illovo, 2196, South Africa



  • Special rates are available for SMEs, groups and students on request.
  • All delegates are responsible for their own travel and accommodation expenses.
  • Please contact us if you are interested in partnership, desktop exhibition, sponsorship and bespoke Tourism/MICE Masterclass, skills development, capacity building, training, marketing, research, strategy formulation or any of our services.

This is your chance to:

  • Reimagine the Future of African MICE: Collaborate with colleagues and thought leaders to create a roadmap for the recovery and growth of business events in Africa. Gain valuable insights on navigating the current climate, future trends, and emerging challenges.
  • Embrace Innovation and Best Practices: Explore the latest advancements in MICE technology and discover successful strategies for business recovery and adaptation. Learn from case studies showcasing the transformation and added value of the MICE sector in a post-pandemic world.
  • Benchmark Your Business and Network with Experts: Gain a comprehensive understanding of global trends and opportunities specifically for the Meetings & Business Events industry in Africa. Benchmark your business against the rest of the world and identify areas for improvement. Network with a powerful community of African MICE leaders, professionals, and global experts, forging valuable connections that can lead to future collaborations and partnerships.

Why Attend?

  • Reconnect and Collaborate: Reunite with industry colleagues and partners in person to network and build lasting relationships.
  • Shape the African MICE Landscape: Play a part in shaping the future of the MICE industry in Africa through collaborative discussions and thought leadership.
  • Gain Cutting-Edge Knowledge: Learn from industry leaders, experts, and thought leaders on the latest trends and best practices.
  • Benchmark Your Business: Understand your position within the global MICE industry and identify areas for growth.
  • Forge Valuable Connections: Network with a diverse range of industry professionals and build partnerships for future success.


Standard Registration: R 8 500 (or USD250 EQUIVALENT) PER PERSON EXCLUDING VAT

For Group Discount (5+ Attendees): Contact

Don’t miss this opportunity to be part of the conversation and shape the future of African MICE! Register today!



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