Meetings Africa which is Africa’s premier Meetings industry event will hold its 16th edition from February 28 – March 2, 2022, at the Sandton Convention Centre in Johannesburg, South Africa. Meetings Africa is a tourism event featuring Africa as a desti-nation spot. It aims at providing a comprehensive panorama in the field of the travel industry in Africa. It is a great place for connecting with a global network of decision-makers, executives or to simply book a vacation trip in the travel in-dustry. This event strives to foster a healthy environment for business-to-client or business-to-business organizations all across the globe.
Networking is paramount at Africa Business Tourism and MICE Masterclass. As such, we offer a variety of opportunities to showcase your brand to industry leaders across the world.
Demonstrate your products, services and solutions first-hand in a live environment.
Meet with opinion leaders and gain access to a new range of potential customers.
Generate fresh business leads, create new connections, and deliver proven ROI.
Conduct face-to-face meetings with a highly targeted and engaged audience.
Engage with leaders and senior decision makers from across the sector.
CIS, CITP - CEO, Meetings Profile, Luxembourg
Director, BDO, South Africa
Managing Director & CEO, Walthers and Site International Board member for Africa Middle/East
Regional Director: Africa International Congress and Convention Association (ICCA)
Chief Convention Bureau Officer, South Africa Tourism
Director, BDO Advisory Services, South Africa
CEO, Millvest, South Africa
Chief Executive Officer| Southern African Association for the Conference Industry
Chief Convention Bureau Officer, South Africa Tourism
Director, BDO Advisory Services, South Africa
CEO, Millvest, South Africa
Chief Executive Officer| Southern African Association for the Conference Industry
Time | Topic | Speakers /Moderators |
09h00 09h05 09h05 – 09h15 | Introduction
| Kwakye Donkor, CEO, Africa Tourism Partners Amanda Kotze-Nhlapo – Chief National Convention Bureau Officer Deputy Minister of Tourism – Hon. Fish A. Mahlalela |
09h15 – 09h25 | Expert Insights and Context: The world view of Business Events/MICE in Covid-19 environment – 2022 and beyond | Christelle Grohmann – Director, BDO |
09h25 – 09h50 09h50 -10h00 | Africa Continental Free Trade Area (AFCFTA) Perspective: Understanding the significance of public-sector support intra-Africa homegrown events for the benefits all Africans – Why and how? Participant’s View, Questions and Answers | Desire Loumou – Trade-in-Services Officer, AfCFTA , Ghana
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10h05 10h35 – 10h35 10h45 | Practitioner perspective: Learning about how Convention Bureaux are adapting national MICE strategies, Innovation, Revival and Practical lessons from South Africa Participant’s View, Questions and Answers | Amanda Kotze-Nhlapo – Chief National Convention Bureau
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10h45 11h00 | REFRESHMENT & NETWORKING SESSION | |
11h00 – 11h50
| Learning from global good practice: Planting seeds of recovery: Preparing business continuity and competitiveness for business events organisations swift recovery – Lessons from around the world and action plan from 2022 to 2030
| Didier Scaillet – CIS, CITP – CEO, Meeting, Luxembourg
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Africa Tourism Partners (ATP) is a UNWTO Distinction Award winner and Pan-African tourism development and strategic destination marketing advisory firm. We specialise in strategy formulation, master planning and strategic marketing development in the travel, tourism, hospitality, aviation and golf sub-industries. The firm leverages the expertise it has established, global strategic partners and global networks to execute impactful and uniquely designed programs with measurable outcomes.
For registration and further information please contact: Ms. Rejoice Chisamba
