Adele Hartdegen​

Adele is currently serving as the CEO of Dogan Exhibitions as well as the Johannesburg Expo Centre. Her core expertise lies in strategic development, with a strong emphasis on driving sales growth, enhancing brand value, and optimising operational efficiency. She specialises in business turnaround, leveraging her extensive experience in sales, marketing, and operational
best practices to deliver measurable results and sustainable success. She has 17 years C-Level experience in Sales and Marketing across various disciplines with a total of 11 years of dedicated experience in the MICE industry. Originally employed by the GL events group for her Marketing, Bid Management, and Business development expertise in 2014 she has made great strides in
establishing her career growth path within the international Group. Adele has a keen interest in the development of the broader MICE sector; she actively pursues opportunities to play a part in developing the industry and enhance its overall economic contribution. She has served 3 years as the Chairperson of the Young Professionals Forum at EXSA and is currently serving her 3rd term on the board of AAXO. Adele is deeply committed to talent development within the organizations she leads. She prioritizes retaining and nurturing existing talent by aligning individuals with roles that enable them to grow and thrive. Her inclusive leadership style fosters a supportive and “safe” environment where team members feel empowered to contribute ideas, experiment, and apply their skills to drive the company’s success.