2024 AFRICA BUSINESS TOURISM & MICE MASTERCLASS
THEME
Unlocking optimal economic value and revenues for Africa MICE Destinations and Businesses
VENUE
BDO OFFICES, WANDERERS OFFICE PARK, 52 CORLETT DR, ILLOVO, JOHANNESBURG, SOUTH AFRICA
Programme Directors
Christelle Grohmann and Lee-Anne Bac, Directors, BDO, South Africa
DAY 1
DAY 2
DAY 1
TUESDAY, 16 JULY 2024
PROGRAMME OVERVIEW
Programme Directors
Christelle Grohmann and Lee-Anne Bac, Directors, BDO, South Africa
07h30 – 08h30
Registration
Provisional Faculty
08h30 – 08h40
Introduction
Kwakye Donkor – Chief Executive, Africa Tourism Partners
08h40 – 09h00
Thought Leadership Insights
The Power of Strategic Partnership as key to success for Africa’s MICE and Business Events Industry – ICCA and AIPC’s Perceptive
Christelle Grohmann – Director, BDO, South Africa
09h00 – 09h40
“One-to-One”
Buyers & Suppliers Business Card Exchange & Introductions
All Participants
09h40 – 10h10
Insightful Presentation
Sustainability in MICE – Achieving revenue growth through sound sustainability and social practices across the MICE Ecosystem.
Lehlogonolo Mashego – Sustainability Manager, BDO South Africa
10h10 – 11h00
Fireside chat
The case of South Africa’s Rand Show: Building financially viable and legacy events through creativity and innovation
Adele Hartdegen – CEO, Dogan Exhibitions and Events (The Rand Show), South Africa
11h00 – 11h15
Networking break
All Delegates
11h15 – 11h45
Insightful Presentation
Action Leadership in MICE/Business Events: Strategic imperative for establishing and sustaining an economically viable Convention Bureau or MICE Business Department.
Christelle Grohmann – Director, BDO, South Africa
11h45 – 12h00
Interactive
Discussions, Questions
and Answers
All Delegates
Lee-Anne Bac – Director, BDO South Africa
12h00 – 12h40
Insightful Presentation
Exploring SMART MICE and Business Events Solutions for new target markets, growth and scale: An underexplored opportunity for MICE and Business Events Professionals.
Professor Dimitrios Buhalis – Bournemouth University Business School, UK
12h40 – 13h00
Interactive
Discussions, Questions
and Answers
Moderator
Lee-Anne Bac – Director, BDO South Africa
13h00 – 14h00
Networking lunch
All Delegates
14h00 – 14h40
Interactive Panel Discussion
Scene Setter by Event Synthesis International
Sales and Business Development in MICE: The “bolts and nuts” of MICE and Events sales for improved sales revenues for conference venues, hotels and convention Centres
Angelique Smith – CEO of Event Synthesis International
Papy Luzala – Head of Commercial & Government Affairs, Africa
14h40 – 15h00
Interactive
Discussions, Questions
and Answers
Moderator
Gorata Gabaraane – Chief Executive Office, Fairground Holdings, Botswana
15h00 – 15h40
Insightful Presentation
Understanding New pathways for accelerating winnable bids: A strategic imperative Convention Bureaux and Destination Marketing / Management Organisations
Amanda Kotze-Nhlapo – Business Events Professional & Consultant
15h40 – 16h00
Interactive
Discussions, Questions
and Answers
Moderator
Nicanor Sabula – Chief Executive Officer, Kenya Association of Travel Agents ( KATA)
16h00 – 16h50
Syndicated Group
Exercises
and Presentations
CVBs and MICE Unit
MICE Businesses
All Participants
Facilitator
Prof Nelly Swart – CMP and Associate Professor, Tourism Management, University of South Africa
16h50 – 17h00
Synthesis of
the day
Miller Matola – CEO, Milvest, South Africa
17h00
End of Day 1 at Leisure
DAY 2