Africa MICE Academy
9th Africa Business Tourism & MICE Masterclass
25 – 26 June 2026
BDO Offices, Wanderers Office Park, 52 Corlett Drive, Illovo, Johannesburg, South Africa
Provisional Programme
Date
Friday 26 June 2026
Venue
BDO Offices, Wanderers Office Park, 52 Corlett Drive, Illovo, Johannesburg
Edition
9th Africa Business Tourism & MICE Masterclass,
Africa MICE Academy
Provisional Programme
The 9th edition of the Africa Business Tourism & MICE Masterclass brings together MICE professionals across two days of focused learning, networking and forward-thinking strategy — covering market growth, leadership, technology, design, ROI and entrepreneurial scale.
Day 2 — Fri 26 June
Day 2
Friday, 26 June 2026
Programme Overview
Topics & Themes
Business Intelligence
Building on research and powerful business intelligence for bottom-line sustainability.
Digital Marketing and Sales
Utilising artificial intelligence in sales and marketing to increase conference venue and tourism accommodation revenues.
Bid / No-Bid Decision-Making
Applying structured methodologies for complex, high-stakes bidding and MICE sales locally and internationally.
Establishing Modern Convention Bureaus
Transitioning from basic destination marketing to strategic, multifaceted initiatives that create legacy impact.
Exhibitions and Strategic Global Trade Platforms
Providing cost-effective opportunities to connect and transact with international buyer networks.
Event Design and Production
Planning and coordinating events in dynamic environments that prioritise people and innovation.
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Business Card Exchange, Networking and Exhibition Tour
Closing session for all participants
Register Your Attendance
Reserve your seat for the 9th Africa Business Tourism & MICE Masterclass.
Open Registration Form
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