About ATP

Africa Tourism Partners (ATP) is a 360-degree solution-driven Pan-African tourism advisory services company. We leverage the expertise of our experts and established global strategic networks to execute impactful and uniquely designed programs with measurable outcomes. Our core areas of work include advisory and consulting services across travel and tourism value-chain including:

  • Strategic Formulation, Planning and Execution
  • Strategic Marketing, Brand
  • Management, Sales and Marketing Representations / Global Sales Agency (GSA)
  • Executive Coaching, Capacity
  • Building and Skills Development
  • Investment Facilitation and Promotion
  • Creating and convening signature business events

Additionally, ATP is the founder and convener of Africa Business Tourism and Meetings Incentives, Conferences and Exhibitions/Events (MICE) Masterclasses, Africa Tourism Leadership Forum and Awards (ATLF) and Africa Women inTourism Summit (AWITS). Based inJohannesburg, South Africa, the company has country offices and key partners in Angola, Botswana, China, Ghana, Kenya, Namibia, Nigeria, Rwanda, Singapore, UK, Scotland, Tanzania, USA and Zimbabwe.

Among our key partners BDO (formerly Grant Thornton), South African Association. Conference Industry (SAACI), Society for Incentive Travel Excellence (SITE Southern Africa), Voyages Afriq, Tourism Tattler, University of Brighton’s Research and Enterprise and Conference & Exhibition Management Services PTe Ltd (Singapore). Our clients include national tourism ministries and authorities, hotels and resorts, convention bureau and centres, destination. Strategic Formulation, Planning and Execution Strategic Marketing, Brand Management, Sales and Marketing Representations / Global Sales Agency (GSA) Executive Coaching, Capacity Building and Skills Development Investment Facilitation and Promotion Creating and convening signature business events